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October 6, 2026

Why We Start With Head Brands in Every Category

Across 46 categories a tier-one name anchors the range — then options across tiers match different budgets and specifications. Here is how we pick the anchor.

Why We Start With Head Brands in Every Category

Every one of our 46 categories is anchored by a head brand — a tier-one name with a track record inside China's most demanding projects.

How we pick the anchor

  1. Proven at developer scale. The brand already serves China's top property developers.
  2. Depth of range. It covers the specifications a real project needs, not a single hero product.
  3. Export readiness. Documentation, certification and packaging that survive an international shipment.

From that anchor we build the range — options across tiers, so a project can match different budgets and specifications without leaving the network.

Head brand first. Range behind it. Transparent price throughout.

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